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Hitchcock LECTURE SERIES

Qualitative Reasoning

How We Think Our Way through the Day

Herbert Simon, Professor of Computer Science and Psychology, Carnegie Mellon University

February 13, 1990

About Herbert Simon

Professor Simon was a renowned economist, scientist and psychologist who researched sociology, computer science, cognitive psychology and political science. He was the first person to analyze the architecture of complexity and propose a preferential attachment mechanism to explain power law distributions. In 1978, he won the Nobel Memorial Prize in Economics for his outstanding research on the decision-making process within economic organizations.