Hitchcock LECTURE SERIES

Studying Economic Behavior in Unusual Places: From Deal or No Deal to the National Football League

Richard H. Thaler, Robert P. Gwinn Professor of Behavioral Science & Economics, and Director of the Center for Decision Research, Graduate School of Business, University of Chicago

October 19, 2010 — 4:10 PM
International House Auditorium, 2299 Piedmont Avenue, Berkeley

Professor Thaler has made it his habit to look for data in unusual places. His first lecture draws on the behavior of New York City taxi cab drivers, game show participants, and National Football League teams to see what can be learned about human behavior.

This is the first of two lectures presented by Richard H. Thaler. The second lecture, Rethinking Regulation after the Financial Crisis and the Oil Spill: A Behavioral Approach, takes place on Wednesday, October 20, 2010.

About Richard H. Thaler

Richard Thaler is renowned for his extremely influential contributions to the emerging field of behavioral economics over the last three decades.  He is considered by many to be the pioneer in integrating psychological research with economic theory and the inventor of the field of behavioral economics. Thaler’s studies also focus on behavioral finance and the psychology of decision-making.  He explores the implications of loosening the standard economic assumption that everyone in the economy is rational and selfish, instead considering the possibility that some of the participants in the economy are sometimes human.

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